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Once you have created
collection groups / sub groups, the most important aspect is now
to work with catalog items. The
configuration setting is very important to be looked into for
effective catalog content building.
You must carefully plan the products for catalog inclusions. The
CatalogBuilder provides quick and easy way to manage your catalog
items, in line with industry practices and business requirement. One
must carefully plan the followings:
-
catalog items (depending upon
your business, your product line and campaign)
-
graphics of catalog items
(quality and its size must be good enough to impress upon your
viewer)
-
for a specific catalog items,
special view graphics (e.g. closeouts and large view to
display design in effective manner etc), if any
-
grouping of catalog items under
collection groups/subgroups for effective navigation
-
catalog item coding and name
structure in line with your inventory structure and/or business
practices
-
adequate description of
products/catalog items, so that your catalog viewer can select with
minimum interaction with you
-
pricing information disclosure
(optional). However, its disclosure will always make visitor
comfortable for its budget and buying practices.
Select the following program
tools/feature to effective catalog item related content building:
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